
TVD Contributor Ariane Trahan is the founder of Easy Apple, an artist development company that bridges the gap for musicians between New York City and New Orleans.
After traveling 1,300 miles, along with a packed schedule the first two days, getting to a morning panel was rough. In comes “Next Generation of A&R Executives.” Like a lot of panels I went to, the room was flooded with young sponges, every seat filled. People lined up against the wall, sitting on the floor with their notebooks and ipads.

Moderated by Fuse TV’s Allison Hagendorf, the truth was unveiled for all A&R hopefuls: if you want to get a job as a rep for a label, start your own label. Though the objective of Artist & Repertoire remains the same, the process of how a rep does her job and the role the artist plays in securing a rep have come a long way.
“A&R Philosophy,” a panel containing long-time reps from Warner, Atlantic, Columbia, and Road Runner, along with indie label Electrofone, was held soon after, allowing a complete picture of today’s A&R. The most important points the panelists wanted to leave with the audience were ones that ring true in all facets of the music industry (but were appreciated nonetheless): be nice to everyone, learn everything you can, and create a buzz on your own first.

CMJ Highlight: hosted by Cantora Labs and smartwater, the number one artist in Australia right now, Gotye, performed in a spectacular setting atop the Thompkins Hotel. You can’t beat a backdrop of beautiful blue skies, floor to ceiling windows, and an Absolut open bar on a rooftop in the middle of the day. With dual drums, keyboards, samplers, bass, and finger snapping—attendees were able to truly appreciate all of what goes into a Gotye song.
Gotye Photo Credit: Loren Wohl, Time Out NY
Read the full article: